Available for work
AlphaWolves
Brand identity and go-to-market plan for a trading-education and community brand launching in Indonesia: a full logo family plus the plan for how the brand finds, engages and converts its audience.
One wolf, five packs
A master brand and four sub-brands for different product lines. They share one visual language: dynamic wolf marks in crimson and teal, and a clean rounded wordmark. The wolf theme carries into the naming of every membership tier.
The funnel
A four-stage acquisition path, so every channel has a clear job: from first view to signed client.
Attract
Meta & Instagram ads, LinkedIn ads, influencers and TikTok Live to pull in first-time visitors.
Capture
Turn attention into contacts: social Q&A, customer-relations follow-up and small in-person gatherings.
Engage
Free trials, a free community group, webinars and workshops, plus a referral community.
Convert
A tailored proposal for each warm lead, with every ad and channel funnelled into one website.
Channel strategy
Live video at the centre, with every other channel fed by it, so one live session becomes a week of content.
TikTok Live
The content engine: live sessions at least twice a week mixing market education with live Q&A. Every live is clipped into short-form content for the other channels.
Content pillars: weekly market analysis, education, community recaps, testimonials and product explainers, built on an existing account instead of starting from zero.
YouTube
Every TikTok Live is simulcast to YouTube, alongside explainer videos that answer the questions the community keeps asking.
A channel competitors in the market were ignoring, used to reach a more professional audience outside the usual social feeds.
Paid ads
Ads funnel into a website with live chat and contact forms. Creatives are cut from live streams in a vlog or podcast style that feels native rather than salesy.
Referral programme
A three-level referral structure that rewards members and partners for bringing in new members, turning the community into a growth channel.
Launch roadmap
Three phases from foundation to growth, with a 9-day sprint before the soft launch.
Phase 1 — Foundation
Phase 2 — Partnerships
Phase 3 — Launch
9-day sprint
What I delivered
- 46-slide go-to-market strategy deck
- Brand identity: master logo plus four sub-brand logos
- Membership-tier naming system
- Website (alphawolves.id) as the single conversion point
- Social channel setup: Instagram, TikTok, YouTube, LinkedIn
- Content pillars and live-stream content engine
- Four-stage acquisition funnel and paid-ads plan
- Three-level referral programme
- Phased launch roadmap with a 9-day pre-launch sprint
Let's work together
Let's build something impactful together — whether it's your brand, your team, your marketing, or your next big idea.