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GreenWaveX Indonesia

Launching GWX, a new multi-asset trading app, in Indonesia: building the brand’s local presence from scratch with a launch event, brand collateral, a platform-by-platform channel strategy and an always-on content system.

Year2022–2023
MarketIndonesia
IndustryFintech / online trading
RoleHead of Marketing
ScopeBrand launch · Launch event · Collateral & merchandise · Channel strategy · Content system
GWX logo

A new brand, from zero

In early 2022 GreenWaveX launched as a multi-asset trading app (forex, crypto, stocks, gold, commodities and indices) under the tagline “Grow with us”, with regional teams across Asia, LATAM, MENA and Africa. In Indonesia we built the brand’s presence from scratch: new Instagram, Twitter, TikTok, Facebook, YouTube and LinkedIn channels and a single link hub.

Identity and a shorter name

The launch identity went through several logo and naming directions before landing on a cyan wave-W with a short GWX wordmark, with guidelines for colour, type, layout, tagline use and risk-warning placement. For Indonesia, our plan pushed “GWX” over “GreenWaveX” as the lead name: shorter, easier to say and easier to search.

Logo and naming explorations
Logo and naming explorations
GWX brand guidelines: logo versions, colour executions and mock-ups
GWX brand guidelines: logo versions, colour executions and mock-ups

Collateral and merchandise

A company profile produced in English, Spanish and Portuguese, social cover headers built around the multi-asset product icons, and a merchandise set for events and partners.

Company profile spreads
Company profile spreads
Merchandise set
Merchandise set
Social cover header: #GrowWithUs
Social cover header: #GrowWithUs

The launch: GWX Exclusive Event

The brand launched with an exclusive dinner in Bali on 19 March 2022, streamed live on YouTube to traders worldwide, with its own invitation key visual and a run of show in which I spoke as head of marketing.

Launch event invitation, Bali, March 2022
Launch event invitation, Bali, March 2022
Branding & Marketing GWX Q2, Indonesia
Branding & Marketing GWX Q2, Indonesia

A role for every platform

The Q2 2022 Indonesia plan gave each channel a clear job, with the content mix weighted towards stocks, then crypto, then forex.

Facebook

Community groups and seeding where Indonesian traders already gather.

Instagram

Education, engagement and entertainment, with Stories, filters and educational giveaways.

Twitter

Thread seeding and stock-analysis threads.

TikTok

Stock education built for the For You page, with one recurring host.

YouTube

Company profile, tutorial playlist, market news and a podcast.

LinkedIn

Corporate presence and recruitment.

Influencers, search and community

A shortlist of finance creators on TikTok and YouTube with live-streamed trading sessions on the GWX platform; organic forum seeding and a keyword strategy around “GWX”; a local site publishing education articles into a landing page; and a community-centre concept for trader education across Indonesian cities. Recurring content formats kept the feed running.

Weekly reporting seasonBest instrument of the monthNFP remindersTrading tipsTrading glossaryEconomic calendarCandlestick insightsPolls & memesEducational giveaways

What I delivered

  • Indonesia brand launch and channel set-up
  • GWX-first naming for the local market
  • Launch event in Bali, livestreamed on YouTube
  • Company profile, social headers and merchandise
  • Q2 branding and channel strategy
  • Influencer, SEO and community plan
  • 2022 social content calendar and monthly reporting
  • Marketing leadership for the GWX launch
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Sutriano Wu

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