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International Investor Club

Brand identity and education platform for International Investor Club, a Jakarta investment-information community set up to fight investment fraud: logo, company profile, event print, motion intro and educational content.

Year2019
MarketIndonesia
IndustryInvestment education
RoleVice President
ScopeBrand identity · Company profile · Event print · Motion · Education content
International Investor Club logo

One Stop Investing Source

IIC was set up in response to widespread investment fraud and the lack of reliable investment information in Indonesia. The brand promised accurate, trustworthy and independent information and education, aimed first at millennials through campuses, universities and schools.

Accurate & trusted

Information that is checked, reliable and free of hype.

Exclusive

Insight and access members could not easily find elsewhere.

Professional

Independent and professional in tone, content and events.

Visual identity

A hexagonal shield holding a rising bar chart and arrow, paired with a heavy condensed wordmark in black and royal blue. Collateral layers geometric blue triangles over city-skyline photography, carried from the company profile through to letterhead and event print.

Company profile cover, 2019
Company profile cover, 2019
Company profile: vision, values and why IIC
Company profile: vision, values and why IIC

Events on campus and in the city

A repeatable campus “short class” format (opening, two expert speakers, certificates at close) and public “How to Be a Smart Investor” business talks, supported by 3×2 m backdrops and roll banners in two sizes.

Event backdrop: Business and Investment Club
Event backdrop: Business and Investment Club
Roll banner
Roll banner
Education content: forex basics class
Education content: forex basics class

Motion intro

A 4K logo reveal animates the markets IIC covers (forex, stocks, bonds, property, tech and news) before resolving on the logo, produced in several sound versions for social and events.

Intro video: the markets IIC covers
Intro video: the markets IIC covers
Intro video: logo resolve
Intro video: logo resolve

What I delivered

  • Positioning and brand values
  • Logo and visual identity system
  • Company profile (2019)
  • Letterhead and stationery
  • Event format, backdrops and roll banners
  • 4K motion logo intro in several sound versions
  • Forex-basics education e-book and class deck
Sutriano Wu

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