Open to advisory & speaking
iLimits
Brand identity, global marketing plan and regional roll-out for iLimits, a multi-asset trading broker: one brand system built to stretch across six regions, then taken to market through channels, community, merchandise and a new website.
A platform without limits
The brand story turns the tagline into an idea of open-ended growth: a client can grow with iLimits as a trader, a referrer, an affiliate or a business partner. Every touchpoint was written and designed to carry that promise.
One brand, six regions
A 32-page brand guideline (v1.1, 2022) sets the brand story, mission, vision and writing rules, a green primary logo with reversed and mono versions, and an iLimits Invest lock-up. Regional lock-ups for Africa, Indonesia, Latam, Malaysia, MENA and Vietnam let one identity work in every market.
Brand in the real world
The identity was rolled out across a full stationery set and a merchandise range of apparel, bags, lanyards and drinkware for events and partners.
Global marketing plan
A full-funnel channel mix, with Indonesia set up as the global digital-marketing and content hub producing design, copy, social, media buying, web and video for every region.
Search & apps
SEO and app-store optimisation so the brand is found where traders already look.
Paid & native
Google Ads, native ads and advertorials, plus affiliate and CPA partnerships.
Social
Social media marketing and management across every regional channel.
Email & push
Automated email funnels and push notifications to move sign-ups to active traders.
Video & podcast
Video and podcast content to explain products and build trust.
Reputation
Online reputation management: monitoring mentions and reviews and handling issues fast.
Regional activation: Malaysia
The 2023 Malaysia plan focused on owned community channels and face-to-face partnership building.
Client channel
A Telegram channel for client updates and market news.
Partner network
A WhatsApp group to support and activate the partner network.
Meet & greet
Sessions with traders, partners and educators across Penang, Kedah, Perlis and Perak.
2024: reputation and video
The 2024 strategy rested on two pillars: online reputation management (reviews, search presence and crisis handling) and a video-first content engine of reels, educational explainers and interviews for TikTok, Instagram, Facebook, YouTube and WhatsApp.
Website and client journey
I led the build of a new multi-page broker website (platforms, instruments, account comparison, about and FAQ) through structured revision rounds on Figma and staging prototypes, including the copy. A mapped client journey defines onboarding from registration and verification through to partner approval.
What I delivered
- 32-page brand guideline (v1.1) with regional lock-ups
- Global marketing plan and channel mix
- Marketing structure with a central content hub
- Malaysia marketing plan (2023)
- 2024 reputation and video-first strategy
- Stationery, print kit and merchandise range
- New website: structure, copy and revision rounds
- Client onboarding journey map
Let's talk
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